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   Carl Binder on September 17, 2018 at 12:33 pm

   I always used to start with the Great Falls, Montana, Precision Teaching project. With very primitive versions of what we know now — just lots of one-minute timings and charting with aims — they were able to move the average of a whole elementary school up 20-40 percentile points nationally, compared with the schools in the same district that stayed the same over several years. Then there is the Morningside Academy, a school in Seattle where Dr. Kent Johnson has been offering a money back guarantee for roughly 40 years that your learning challenged child will gain at least 2 grade levels per year in his school. I think they’ve given back maybe 2% of the tuition. And then there is Fit Learning, where they are confident enough to say they produce a grade level of growth in 40 hours of instruction. So these are pretty compelling results. In business, where we showed that we could enable their newly hired customer service reps to achieve benchmark productivity, at AT&T Wireless in 2 weeks vs. 2 months of on-board training (compared to their “standard” approach), and then the people whom we trained and coached would exceed the call center productivity benchmark by 60% — well, those data caught some people’s eyes. We produce fluency, and most people means that means real mastery. I don’t think the customer has to know they’re dealing with any particular type of teacher to be interested in those results, but it is to our advantage to point out, once they see the results, that we use a particular measurement and decision-making methodology to make instructional decisions as well as to design our curriculum. That, at least, how I have always gotten people interested.

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